The Politically Incorrect
Real Estate Agent
FSBO-Mat
For Sale by Owner Prospecting & Campaign Scripts
Warning:
This tool will score you more FSBO listings as you can handle.
Afraid of FSBO?
See that sign that says: FOR SALE BY OWNER?
Looks like a HELP WANTED sign.
They’re practically begging you to intervene;
they just don’t know it yet.
Here’s their problem:
Every other agent in town has already called and told the same lie about having a buyer in their pocket, and now FSBO hates these time-wasting agents. But you’re smarter than that. You don’t lie, because you use the FSBO-Mat.
INTRODUCING
The Real Estate Agent FSBO-Mat
Ready to take more listings?
This laminated prospecting tool contains the exact scripts needed to book listing presentations with For Sale by Owners (FSBOs). Side 1 has the questions to ask FSBO, which will convince them that you possess the knowledge to get them sold, as well as the world’s best script for setting the listing appointment. Side 2 has scripts to overcome common FSBO objections, and a 12-point campaign to earn their business.
Dry Erase, Laminated
The FSBO-Mat is a:
- double-sided, single page
- printed on 11x17 inches, 100lbs. card stock, and
- laminated with thick, 5mil plastic for years of durable use with your favorite dry erase pen.
DRY ERASE PEN NOT INCLUDED
I want this thing!
How It Works:
STEP 1: Bust-out your FSBO-Mat, and call-up a FSBO.
STEP 2: Read the FSBO Intro Script.
STEP 3: Based upon FSBO’s response, follow the arrows to your next script.
STEP 4: Ask questions (provided) that uncover oversights in FSBO’s current strategy. Use a dry erase pen to fill-in their answers. Add FSBO’s contact info, then snap a picture, documenting your call.
STEP 5: Read the Bottom Line Script, which is specially formulated to book the listing appointment. This script is so good, it works every time (unless FSBO is a total curmudgeon, that is).
STEP 6:Â Use the Reverse Side for overcoming FSBO objections, talking points, follow-up scripts, and a 12-point campaign to build your relationship based upon your value as a badass agent.
STEP 7: FSBO loves the fact that you’re different than other agents. You don’t lie. Instead, you bring demonstrated value, and they happily list with you.
STEP 8:Â Call another FSBO, and repeat. Easy and sweet.
Cross-Referenced
Cross-references on the FSBO-Mat correspond with pages from The Politically Incorrect Real Estate Agent Handbook.
These cross-references ensure you know the details, so you’ll always be prepared while prospecting.
This thing is neat!
The FSBO-Mat
is specially designed to set listing appointments (repeatedly), and it’s easy to do.
Simply, call-up a friendly FSBO, and read the words printed on the FSBO-Mat. Based on their response, follow the arrow to the next script. Ask the provided questions, and mark their answers with a dry erase pen. Add their contact info, and snap a picture as a record of your call. At the end of your chat, read the Bottom Line Script to set the listing appointment. This appointment-setting script is so good, only a curmudgeon would say no (and you don’t wanna work with curmudgeons anyways).
Use the reverse side for overcoming objections, talking points, follow-up script, and a 12-point campaign, designed win the hearts and minds of every FSBO in town. Use the FSBO-Mat to score the initial listing presentation, and demonstrate your value as a knowledgeable and diligently-helpful agent. FSBO will love you for it, and they’ll list with you, too.
Repeat the process until you have more listings than you can handle.
Twin Purposed
Two tools in one.
- The FSBO-Mat sets appointments and campaigns ’til they sign-up.
—and— - The FSBO-Mat is a study guide, so you can become a first-class FSBO-listing machine.
It works so well, you’ll be beside yourself with joy.
I’m ready!
NICE TO MEET YOU
I’m Peter F. Porcelli Jr.
I’m on a mission to help real estate agents improve their skills. Part of that mission is the development of tools that simplify the agent’s job, like The FSBO-Mat.
Now, you can use this laminated tool to set oodles of FSBO listing appointments. Use a dry erase pen (not included) to ensure you don't miss a beat, while simultaneously demonstrating your expertise and value. The result is a happy FSBO, eager to meet and hear more. Solid.
Fantastic piece of kit. I never dial a FSBO without my FSBO-Mat. It’s like gold to me.”
— Real Agent
With the FSBO-Mat, I’ve set a listing appointment with all but one prospect—and that’s out of hundreds.”
— Peter F Porcelli Jr
Just look at my Petey. He says it works, and he wouldn't lie to you.”
— Granny
FREE Shipping on U.S. orders over $50.
Real Estate AgentÂ
FSBO-Mat
Two ways, your choice:
FREE Shipping on U.S. orders over $50.