The Handbook is overwhelmingly dense in detail. Everything is included, so read it every day. Start with pages xvi and xvii. Then, study the Flow Charts in the back. The Flow Charts are the job.
the Business Plan
An agent’s job is to prospect (D) for presentations (P) to find clients (C) to represent thru transactions (T). Track these activities and you can predict your income. Additional insight is gained by journaling for growth.
Employ the Playbook once you’re serious about success. By tracking every minute of your day, it challenges you to focus on the Primary Activities—that’s where the money is. Seek a rival to mitigate your agony.
The Handbook is the Mothership
All System tools contain cross-references which correspond with pages from The Politically Incorrect Real Estate Agent Handbook.
These cross-references allow you to look-up the details, so you’ll always know what you’re doing, as you’re doing it.I want these tools!
The top goal of prospecting is to schedule presentation appointments. Side 01 is for finding prospects, and Side 02 is for setting appointments. For best results, read directly from the Scriptmat.
Don’t show comps to sellers; they never like the comps. Instead, show them the marketplace as a whole. To get the Right Price, you need only this tool and the marketing samples from Step 5.
Show this tool to your buyer prospects and explain the road that lays ahead. Use the reverse side to conduct the perfect needs analysis. They will be impressed for sure.
the Prospector’s Cousin
Call a FSBO and read directly from Side 01. If FSBO begins to tire of your questions and gets antsy to hang up, read the Bottom-Line Script. It works (nearly) every time.
No More Crash Landings
Tragically, we lose umpteen real estate agents every day. Before they’re shown the door, these lost souls suffer for a year or more in real estate agony, until finally crashing one last time, burning up in the wreckage, coming to grips with the fact that they suck at agenting.
They die off because they don’t practice the fundamentals, nor do they posses a method to their madness. Don’t worry, this story has a happy ending, because you don’t have to dwell in their hell.
The System saves Agents
...time, money, hassle, reputation, sanity, and keeps their dreams alive. Basically, the System gives you wings. And (most importantly) the System will save you from crash landing.I want these tools!
the Accountability Partner
Don’t let your goals run away from you. The Report Card keeps your goals and your actuals in sight, plus accurate data points for next quarter’s Bizniz Plan.
Master These Tools & More
Accelerate your success with Courses:
- Bootstrap—intensive Real Estate Agent training (LIVE)
- Speakeasy—prospecting club (LIVE)
- Bizniz Plan Course—set goals, earn more (video series)
the Crowd Controller
Prospect in peace. These Stop Signs keep people away from your door while you search for listings. With 8 signs to choose from, you have no excuse but to prospect your heart out.
the Word Smith
Keep your scripts in one place. With this clever design, you can type (or copy/paste) scripts for future reference, then print them out for flash card study. Or, print blank and handwrite.
the Carnival Barker
Impress your seller prospects with this leave-behind. Use the Stats Card to show how your abilities out-pace the market and the competition (if you so dare).
the Packing List
Don’t show up unprepared, nor without that one thing you forgot. These customizable checklists ensure your presentation appointments include all you have to offer.
Help your Buyer decide. The Scorecard helps you compare showings to each other and to your Buyer’s needs analysis. This is the perfect tool to mitigate buyer’s remorse.
Why Politically Incorrect?
The Politically Incorrect Real Estate Agent brand is not about politics, nor does it promote being a jerk. Instead, the politically incorrect agent is defined as one who fiercely advocates for clients by continuously seeking the truth, following the rules, and banishing victimhood. He does not mislead, nor does he pretend to be what he is not. He doesn’t blindly follow the crowd, but breaks from custom when it benefits his clients.
You are the (Wo)Man!
Everything that happens to your business, whether good or bad, is the direct result of your (in)actions. With this revelation repeating and resonating in the forefront of your mind, may you never again feel like a victim.
You are the thrust of your success.
Nobody holds you back like you.
You are to be blamed or heralded.
Only you can prevent forest fires.
NICE TO MEET YOU
I’m Peter F. Porcelli Jr.
Sadly, too many agents crash land (or never leave the ground) because they have neither proper tools, nor any idea how to use them. Sure, brokers provide some stuff, but their tools are usually just marketing materials, blended together from various bargain bins, used to justify their monthly fee. More, fundamental tools are needed.
The bottom line: real estate agents are expected to create their own tools, but most never do. Tired of watching them fail, I created their solution: Handbook (the owner’s manual), plus all the other System tools. Consider it your new business in a box.
Take my word for it: this System is comprehensive and it really works. It keeps the cheddar rolling in. I might be lost without it. Best tools ever made!”
— Ken Malone
I had just three transactions my first year as an agent. Then, I met Peter, and implemented the System. The next year I had 26 closings. Last year, I had 92!”
— Guy Fain
My Petey knows two things: real estate agenting and how to make me smile. Get these tools for your business, and your granny will smile, too.”