Home-Seller's Flow Chart and Sales Strategy
WARNING: This tool converts more listings than you can handle.
Use this Listing Presentation and a dry erase pen to list sellers on-the-spot.
There’s a thing sellers tend to say when presented with comps:
“Well now, mine is much nicer than that one. And this one is just ugly. This last one, ugh. My doghouse has better carpeting.”
Don’t show those refutable comps. Instead, show them the marketplace as a whole with this single-page Listing Presentation.
this product is a double-sided, single page, printed on 11x17 inch 100lbs. card stock, laminated with thick, 5mil plastic for years of durable use with your favorite dry erase pen.
DRY ERASE PEN NOT INCLUDED.
Start with the Home-Seller’s Flow Chart. Put their mind at ease, as you explain every (detailed) step in the home-selling process (from picking The Right Price to setting the stage, from your marketing efforts to showings and open houses, from generating offers to picking the right one, from going under contract to sitting at the closing table).
Then, flip the page over and show them the Seller’s Sales Strategy.
Combine this placemat with data from your local MLS, and make your case for The Right Price in a way they can easily understand. Graphically, show them the Market Trend, Macro & Absorption Reports, the Subject Property’s value by Micro Market, the Pricing Formula, and a Net-to-Seller Worksheet. Altogether, you’ll knock their socks off with your expertise.
The next thing you know, they’ll list with you their bungalow, because you put their worried mind at ease. Then, as offers begin to flow, you’ll take them to escrow, and they’ll tell everyone you’re smarter than Socrates.
How it works:
STEP 1: Book a listing appointment.
STEP 2: Bust-out your Listing Presentation Placemat, and conduct your market analysis homework.
STEP 3: Use a dry erase pen to fill in the blanks of subject property’s condition, macro & micro market reports, market trend, pricing formula, and net-to-seller worksheet.
STEP 4: Snap a picture of your work, then wipe it clean.
STEP 5: Ring Seller’s doorbell.
STEP 6: Take the tour, and then bust-out your Listing Presentation Placemat.
STEP 7: Show & tell the Home-Seller’s Flow Chart. When Seller says, “Wow! I had no idea agents did all this work,” you say, “Not all agents do these things, but I always do.” Then, flash a confident smile. You have just proven your value.
STEP 8: Turn over and fill in the blanks on the Seller Sales Strategy, explaining as you go. If you forget some bits, look at the picture you took (Seller won’t mind; you’re just being accurate). You have just made an intelligent and convincing argument for The Right Price.
STEP 9: Overwhelmed by your knowledge and apparent expertise, Seller signs your listing agreement (at The Right Price), confident that you will get the job done.
One side has the Home-Seller’s Flow Chart, the other has the Seller Sales Strategy. One side for explaining the process, the other side for getting The Right Price.
Together, these two sides (when artfully applied), Show your value and a case to do it right. Now, you will be the one they trust to get it done; With this tool, you helped them see the light.
Oh, wouldn’t it be nice, if they took your advice, and listed at a price that’s not insane? The Right Price (we know), produces offers to and fro, and happy sellers who toast us with champagne.
Just so you know: this tool serves two purposes: first, due to the dozens of cross-references, it can be used as a learning tool for agents. Secondly, it’s designed to create serious sellers, who list at The Right Price, and rarely argue about your commission.
This product is 11x17 inches of rich content, printed on 100lbs. card stock, and laminated with rigid, 5mil laminate for years of durable use with your favorite dry erase pen.
Cross-references on this Listing Presentation correspond with pages from The Politically Incorrect Real Estate Agent Handbook.
If you wanna convert more listings than you can handle, then you’re gonna need to flash some cash.